To me the first four minutes are just really funny (after a slow start). The guy just swats away the proto-PC stuff with ease.
During minutes 8 through 12 (or15) he delivers something like a manifesto for small business owners.
For another dead pan funny description of his tour in Sicily and his Sicilian heritage listen to minute 15:30 through about 16:30.
The rest is mostly his musical approach and upcoming stuff and would be most interesting to musicians and students of music.